5 essential Digital marketing KPIs to track in your next campaign
Choosing the right Digital Marketing KPIs (Key Performance Indicators) for your next campaign is crucial for measuring success and making informed decisions. While specific priorities can vary based on [...]
Important things to remember while building your email campaign
In the ever-evolving landscape of digital marketing, email campaigns continue to be a powerful tool for engaging customers, driving sales, and nurturing relationships. As a small or medium-sized business [...]
Ditch the Spreadsheets, Unleash the Magic: How to Define a Marketing Budget That Fuels Your Brand’s Rocket Ship
Let's face it, traditional marketing budgets often feel like dusty relics from an era of static billboards and dial-up internet. They're rigid, restrictive, and frankly, about as exciting as [...]
What are Linear and Non-Linear campaigns?
Marketing is a big world and there are many concepts that brilliant minds have studied and implemented. There are ton of ideas that can make or rocket boost a [...]
What is a Marketing Audit?
Marketing audit is one of the most important function of marketing besides running marketing activities and campaigns. It is a systematic and objective analysis or even a full exploration of [...]
Are you doing Spaghetti Marketing?
Spaghetti Marketing is an interesting concept. You may or may not have heard it but must have surely experienced it. Ok, let me give you an example to clear [...]
What are the popular types of marketing channels?
Marketing channels include all the tools and/or platforms businesses use to reach the target audience. Each channel has a specific purpose and value. You can amplify your reach and [...]
What are the types of marketing resources that a startup should build?
There are a ton of resources that can be built by the marketing team. Starting from branding elements to lead generation battle cards. Sounds interesting right? Well the process [...]
A startup CEO should never be in office for more than 1 week
Imagine a revolutionary new solar panel technology that could power entire cities, waiting to be brought to market. Or a social media platform poised to connect communities on a [...]
From Budget Apps to AI Chatbots: How App Development Evolved for SMBs in 2022 (and What’s Next!)
2021 is almost done. A small business app means a basic budgeting tool or a simple customer loyalty program. Round the corner 2022, and the app development landscape for [...]
Is digital marketing good for startups?
Certainly, Yes! Digital Marketing can be approached by any category of business at the start of their journey. Today's world is digital and it always makes sense to invest [...]
What are the website prerequisites
I am happy that you are thinking over developing your own website and expanding your horizons, digitally. Not many know but its a big step for a startup. There [...]
What are the five primary goals of Marketing?
The purpose of marketing has grown over the last decade. It is not just to reach your audience and communicate the benefits of your product or service. The entire [...]
What should be the Marketing Team Composition?
It's not every day that you start your own venture. It takes a lot of hard work and study to be able to come up with a product or [...]
What is Gap Analysis from Digital Marketing perspective
Gap analysis involves the comparison of actuals with potentials or desirables. So what's different with respect to Digital Marketing? Technically, there is not much of a difference but implication [...]
20 ways how digital marketing can help businesses in pandemic
Pandemic has hit everyone. Right from individuals to families, from startups to large enterprises, from local to global economies. It is obvious to start thinking conservative, but if [...]
10 reasons why Startups and SMBs should be focusing on Digital Marketing in 2021
"47% of businesses are doing digital marketing without a clear strategy, which makes it impossible to successfully navigate today’s integrated omni-channel and real-time-data-powered digital environment." Marketing online is [...]
5 Low Cost Marketing Activities Every Startup Should Perform
It’s a very rosy idea to run your own startup. The excitement, zeal and willingness to go that extra mile is amazing. Several ideas flowing through the mind to [...]
The worst advice, SMBs get about Digital Marketing
Silly, as it may sound, there are hundreds if not thousands of 'experts' who love sharing their piece of advice without anyone ever asking. Many fall prey to them [...]
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