Podcast

Next episode on 31st August 2026. Watch out for this space!

S3 E13 | 15 Aug 2026 | The Unfair Advantage of Understanding Your Buyer with Suhasini Kirloskar and Tanay Sarpotdar

B2B companies spend enormous amounts of time understanding their products. Features. Pricing. Competition. Differentiation. Positioning. But how much time do they spend understanding the person actually making the buying decision?

In this episode of MindfulMinutes, Tanay Sarpotdar speaks with Suhasini Kirloskar about the behavioural side of B2B growth and why understanding your buyer can become one of the most powerful competitive advantages a business can develop.

The conversation explores what businesses often miss when they look at buyers through traditional ICPs, personas and customer data. It moves into the psychology behind B2B decisions, the role of trust and perceived risk, and what behavioural insight can reveal when leads are coming in but deals still aren’t moving. The discussion then moves from behaviour to strategy: how can businesses actually use what they learn about their buyers to rethink positioning, messaging, marketing and sales? Because understanding buyer behaviour is interesting.

Using it to make better business decisions is where the real advantage begins.

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S3 E12 | 3 Aug 2026 | Global-From-India GTM: Winning Cross-Border Brand & Demand in 2026 with Smriti Dhingra and Tanay Sarpotdar

Indian B2B and SaaS companies are expanding globally like never before – but successful international growth requires far more than translating websites or running global ad campaigns. In this episode of MindfulMinutes, host Tanay Sarpotdar speaks with Smriti Dhingra about how India-founded companies can build brand credibility and predictable demand across international markets in an AI-first world.

Whether you’re a founder, CMO, or growth leader, this episode offers practical insights for scaling internationally with confidence.

S3 E11 | 17 Jul 2026 | The CMO–CFO Alliance: Sizing Marketing Investment in an AI-Driven World with Tanay Sarpotdar

For decades, the relationship between Marketing and Finance has often felt like an endless tug of war—one chasing growth, the other guarding the purse strings. But what if the problem was never the budget, but the language? In this episode of MindfulMinutes, Tanay explores how Artificial Intelligence is changing one of the oldest boardroom rivalries. From replacing gut instinct with measurable insights to transforming marketing from a cost centre into an investment portfolio, this episode uncovers why the future belongs to businesses where the CMO and CFO stop debating expenses and start co-owning growth. Along the way, expect a few laughs, relatable boardroom moments, and practical perspectives that every founder, marketer, finance leader, and business executive can take back to their next planning meeting.

S3 E10 | 3 Apr 2026 | Is It Time for a Fractional CMO? Getting Your GTM, Pipeline & Leadership Ready with Tanay Sarpotdar

What happens when every AI tool in your marketing stack optimizes brilliantly but your brand slowly starts sounding like five different companies? In this episode our host, Tanay Sarpotdar sits down with Manas Panda, Co-Founder & COO of MindGen and former Global Marketing & Brand Engagement Lead at MoneyGram, to unpack a growing challenge in modern marketing: Cognitive Whiplash. As AI reshapes emails, ads, websites, chatbots, sales conversations, and customer journeys, brands are gaining speed, scale, and efficiency but often at the cost of coherence, tone, and trust. This isn’t another “AI will change marketing” conversation. It’s a discussion about whether brands can scale automation without losing their humanity. Because in the age of AI, consistency may become the new competitive advantage and trust may become the hardest metric to automate.

S3 E9 | 29 May 2026 | Fractional CMOs in an AI Buyer Economy: Designing Growth When You Don’t Control the Journey with Tanay Sarpotdar

If you don’t control the buyer journey anymore… what exactly is your role? In this episode, we bring the series together by redefining the role of marketing leadership—especially Fractional CMOs—in an AI-shaped world. Building on the Shadow Buyer, Algorithm Economy, 6-Second Decision Engine, and AI Buyer Committee, we introduce a new mandate: From campaign execution to decision architecture. This episode is not about doing more marketing. It’s about designing the system in which decisions happen. Because in 2026, growth doesn’t come from controlling the journey. It comes from influencing what happens before the journey even begins.

S3 E8 | 22 May 2026 | The 6-Second Decision Engine: How AI Buyer Committees Are Compressing and Complicating Every Deal with Tanay Sarpotdar

What if your sales cycle isn’t long—it just looks that way? In this episode, we dive into the 6-Second Decision Engine, where AI compresses decision-making timelines by shaping direction almost instantly. But while speed increases, complexity doesn’t disappear—it evolves. Enter the AI Buyer Committee: a hybrid ecosystem of humans, AI tools, data systems, and algorithmic recommendations—all influencing the final call. The paradox? Decisions are happening faster than ever… but with more invisible inputs than ever before. This episode explores how traditional sales processes, qualification methods, and messaging control are quietly breaking—and what it means to engage buyers who are already pre-informed, pre-aligned, and often pre-convinced.

S3 E7 | 15 May 2026 | The Shadow Buyer & The Algorithm Economy: When AI Researches and Algorithms Decide Who Wins with Tanay Sarpotdar

Before your buyer speaks to you, something else already has.

In this episode, we unpack the rise of the Shadow Buyer—where AI tools research, compare, and shortlist options long before a human enters your funnel. Alongside this, we explore the Algorithm Economy, where visibility is no longer earned through campaigns alone, but through how machines interpret, rank, and recommend your brand. The result? You’re no longer competing for attention—you’re competing for inclusion in AI-shaped decisions. This episode challenges traditional assumptions around funnels, SEO, and content strategy, and introduces a new reality: If you’re not being recommended, you’re not being considered.

S3 E6 | 8 May 2026 | Sales Enablement 2.0 – From Support to Intelligence Exchange with Tanay Sarpotdar

Sales enablement is often treated as a one-way street where marketing creates content and sales may or may not use it, but true growth comes from turning it into a two-way intelligence exchange. In this episode, Tanay reframes enablement as a structured system where marketing equips sales with actionable, deal-stage assets while consistently extracting key inputs like objections, deal blockers, and buyer signals in a simple, repeatable format. By making this intelligence visible, actionable, and tied to real improvements in campaigns and messaging, organizations move from polite misalignment to meaningful collaboration. The core idea: don’t ask sales for feedback – build a system where their insights are naturally captured, shared, and used to make both teams smarter with every deal.

S3 E5 | 1 May 2026 | The Disposition Audit — Why You’re Losing Deals (And Not Learning Anything From It) with Tanay Sarpotdar

Tracking deals as “won” or “lost” gives you closure, not clarity. In this episode, Tanay challenges the superficial way most companies handle CRM data and introduces the Disposition Audit – a structured approach to uncovering why deals are actually won or lost. By moving beyond vague labels like “budget issue” to defined root cause clusters (such as value misalignment, trust deficit, or ICP mismatch) and capturing real evidence behind each outcome, businesses can finally translate lost deals into strategic insight. The result is a system where marketing decisions are driven by real market feedback, not guesswork, turning every deal outcome into a source of learning and competitive advantage.

S3 E4 | 24 Apr 2026 | From Leads to Signals – Building a Scalable GTM Intelligence System with Tanay Sarpotdar

Most SMBs don’t struggle with lead generation, they struggle with learning from those leads. This episode introduces the critical shift from tracking leads (contacts) to capturing signals (real buyer intent, objections, and context from sales conversations). Tanay breaks down a simple but powerful system – the Signal Extraction Loop – where marketing provides context, sales captures structured inputs, patterns are identified, and insights are activated into better targeting, messaging, and strategy. The key takeaway: if your sales conversations are not being converted into structured, repeatable intelligence, your marketing is running on assumptions, and your growth resets with every campaign instead of compounding over time.

S3 E3 | 17 Apr 2026 | How Do You Know Fractional CMO Engagement Worked? Connecting Demand, Pipeline, CAC & Revenue with Tanay Sarpotdar

Success in marketing is often misunderstood. This episode breaks down how to actually evaluate whether a Fractional CMO engagement made a meaningful difference—beyond dashboards and short-term wins. Good marketing doesn’t eliminate uncertainty. But it should reduce confusion and improve consistency.

S3 E2 | 10 Apr 2026 | What Working with a Fractional CMO Really Looks Like: From GTM Clarity to Pipeline Momentum with Tanay Sarpotdar

What actually happens once a Fractional CMO steps in? Not the polished version but the real journey from confusion to clarity, and from activity to meaningful momentum. A Fractional CMO doesn’t accelerate what you’re already doing. They help you do the right things, at the right time, for the right reasons.

S3 E1 | 3 Apr 2026 | Is It Time for a Fractional CMO? Getting Your GTM, Pipeline & Leadership Ready with Tanay Sarpotdar

Most companies don’t start looking for a Fractional CMO, they start noticing that something in marketing isn’t adding up. This new season episode one explores when that moment actually means you need leadership, not more execution. You don’t need a Fractional CMO when you want more marketing. You need one when you want better marketing decisions.