5 Marketing Mistakes Even Smart Businesses Make (and How to Fix Them)
Let's be honest, marketing isn't always sunshine and rainbows. Even the most brilliant businesses can stumble into marketing blunders that make their competitors choke on their laughter (or pity). [...]
CXM: The Secret Weapon in Your Small Business Arsenal
Working your way up from the ground to start something new is not easy, and SMB owners know it all too well. When creating a product or service in [...]
Ditch the Megaphone, Start a Chat: Innovative Tools & Strategies for SMB Conversational Marketing
Forget shouting your brand message into the void! Today's customers crave connection, not commercials. That's where conversational marketing shines, transforming passive interactions into engaging dialogues. But let's face it, [...]
Conversational Marketing: Engage Your Customers, Boost Your Business
Small and medium businesses (SMBs) often face challenges in competing with larger players. Traditional marketing methods can be expensive and impersonal. But there's a new wave in marketing that's [...]
Marketing for the Meme Generation: Definitions That Resonate in 2024
Marketing is a dynamic field continuously evolving with new technologies and consumer behaviors. Here are some innovative ways to define what marketing is: 1. Through the lens of experience: [...]
Marketing Like a Boss (Even if You’re Wearing Pajamas): Simple Strategies for 2024
Forget the power suits and corner offices – today's most successful entrepreneurs are building empires from their home offices, rocking their comfiest PJs. But ditching the corporate attire doesn't [...]
The AI Revolution in Marketing: What Small Businesses in India Need to Know
Like I said in my last blog, Artificial intelligence (AI) continues to rapidly transforming the marketing landscape, and small businesses in India cannot afford to miss out on this revolution. [...]
Critical marketing elements for B2B companies
B2B marketing can be complex and challenging, but it's also essential for businesses that want to attract and retain customers. Now it is one thing to work in a [...]
Paid Ads: A Beginner’s Guide for SMBs
The 'global digital marketing' market value in 2023 has crossed $321 B! So, if you are thinking of Paid Ads, great. This is one place where exciting things have been [...]
Navigating the Challenges of Marketing Budgets for Indian SMEs
Marketing is a crucial aspect of any business's growth strategy, but for small and medium-sized enterprises (SMEs) in India, managing a marketing budget can be a challenging task. Limited [...]
How Artificial Intelligence is Revolutionizing the Way We Market
AI in Marketing: Artificial intelligence (AI) is rapidly transforming the marketing landscape. By automating tasks, analyzing data, and personalizing messages, AI can help marketers reach their target audiences more [...]
Do I need a website?
The simple answer is "Yes". If you want to run a business and want to maximise your reach and grow, 'YES' you do. There are many reasons to state [...]
How to increase sales for SMBs
Imagine your company being 10x more profitable than what it is now! Your sales team is best at engaging with your customers and you have the best practices, research [...]
Marketing Rules – interesting ideas
As a marketer, we love to conjure rules and strategies like a magician loves to conjure spells. Jokes apart, there are a ton of rules in marketing that have [...]
Top digital marketing trends for 2023
"Digital Marketing Trends" - THE most hottest search item at the start or end of any year. The trends usually depict high end techs and data analytic tools that [...]
Best Practices for Speeding up your Website
Websites are at the core of business now. They are you virtual identities in this virtual world. If you want to leave the best first impression and in fact [...]
Upskill & Scale: 6 Ways Marketing Can Be Your Business’s Growth Engine
In today's hyper-competitive landscape, stagnation is synonymous with decline. The need for continuous learning and improvement permeates every aspect of modern business, especially when it comes to the dynamic [...]
Demystifying the Maze: How to Manage Your Marketing Agency Like a Pro
Running a marketing agency is like riding a unicorn. It's exhilarating, unpredictable, and sometimes downright scary. You have a team of brilliant creatives, demanding clients, and an ever-shifting digital [...]
5 essential Digital marketing KPIs to track in your next campaign
Choosing the right Digital Marketing KPIs (Key Performance Indicators) for your next campaign is crucial for measuring success and making informed decisions. While specific priorities can vary based on [...]
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