Sales drives revenue and profitability.The primary purpose of any business is sales. Whether you are building a product or offering a range of services, without sales it is all futile.
However, what drives effective sales is ‘sales enablement’. Sales enablement is a set of tools, resources and content provided to your sales team to empower them to sell smarter, sell more. Sales enablement includes everything necessary to generate leads, convert them and even manage them through the sales process. It includes educating the sales team with continuous learning and aligning all processes to work in favour of drawing in more business.
Helping you bring in more sales, by defining a customised sales enablement strategy that suits your business, is a challenge we love to take on! Marinoid will help you not only streamline sales processes, it will ensure that selling turns into an enjoyable experience, for both your sales team and the customer.
Targets would no longer be a stupendous task for the sales team.
Sales Enablement Services
Foundation
Customer Support | Sales Support | Feedback & Reviews | Opportunity Management
Jumping the gun works for no one. We cannot act before we have thoroughly evaluated everything that we have and don’t have. As a part of ‘Foundation’, Marinoid will perform a thorough analysis of your existing tools, solutions, current sales process and all existing sales content. Based on the analysis, a plan will be laid out on how best to use the existing system and resources. The plan would ensure customer support, sales support and also incorporate customer review and sales feedback.
Lead management would be an important aspect of this module, where we will help you establish an effective lead management process. We will make sure that we build a robust strategy at the initial stages and strive to achieve maximum results right from where we are at the given point in time.
Strategy
Aligning Vision and Core Message | Organizational Goal Alignment | Buyer Persona | Market Persona | Sales Team Building
The only job of the sales team is not to run to the field and pull in customers. A sales team cannot perform at its best, unless it is aligned with your vision and core values. Have you taken the time to share your hopes and dreams with your sales team? Do they genuinely believe in it? How would you know? Let Marnoid do that for you.
Only when you have clearly defined goals, specific targets, lead generation and assignment is in order, can the sales team perform at its fullest potential. When the sales process and workflow is coherently aligned using smart tools, it reduces bottlenecks in the smooth functioning of sales. Marinoid will help you identify bottlenecks, suggest areas of improvement, help you outline your buyer persona and market persona, align your sales – presales processes and tie them up into a robust, almost flawless framework.
A fancy car in your garage is of no use, until you know how to drive it. Same is with all sales enablement. Structured processes and resourceful content is meaningless if not driven correctly. Training your sales team is a crucial step while building your Strategy.
Content
Sales Content | Demos | POCs | Product Sheets | Case Studies | Messaging Guides | Email Templates | Ebooks | Whitepapers | Presentations
Content is everything in today’s world. Everyone is creating content and the market is full of meaningless information floating all around us. How crucial it is under such circumstances to be discovered in the pool of chaos and deliver exactly what is needed. To be able to speak the same language as your customer. Marinoid will help you create meaningful, resourceful content that’ll empower the sales team to close more deals. Content such as – product/ services guide, case studies, customer testimonials, messaging guides, email templates, demo content etc. Once content is created, storing and managing these resources is crucial. Marinoid will help you select an operative tool that would best cater to all your content management needs.
Tools
Content Management | Communication | Prospecting | CRM | Sales Management | Coaching Tools
Automation and technology go hand-in-hand. While Marinoid builds meaningful content and efficient sales processes, selection and use of smart tools can ensure that you maintain consistency throughout your business cycle. Marinoid will help you identify the most relevant tools for content management, communication, prospecting, sales management ,training and coaching tools etc. Marinoid will guide you on apt use of these tools and help you establish a seamless sales process.
Metrics
Win Rate | Average Sales Cycle | Average Deal Size | Sales Productivity (whole and individual) | Cold Calls | Attributions | Incentives and Recognition
If you can measure something, then you can easily track progress. With all data that is collected as a part of building and executing the sales process, customer information and feedback, internal review of the sales cycle and sales team performance etc. Marinoid will help you identify and define key metrics that are crucial to your business. Marinoid will drive metric based decision making to ensure continuous process improvement and proactive risk mitigation. For example some key metrics like average sales cycle can help you decipher the causes for a delayed or prolonged sales cycle and also help you identify areas of improvement. Key indicators like these, can make a huge impact on the overall business.
B2B and B2C SALES IS NOT EASY.
You need an expert to come up with a winning strategy. Generate 10x business today!
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