Embibed with the sole purpose of helping customers
Inbound marketing methodology focuses on attracting customers by creating valuable content and tailored experiences. Traditionally, companies have relied highly on outbound marketing methodology that actually interrupts your audience with content they don’t always want. Don’t get us wrong here, we know outbound is important but if you understand how inbound works you will surely put more efforts on this one.
For the past decade, inbound marketing methodology has grown stronger roots by forming connections customers are looking for and solves problems they already have. At Marinoid, we have gone a step further and adopted an even newer form of inbound methodology that focuses on continuous and transparent relationships. We have moulded ourselves to operate and also counsel our prospects and customers to work on this one too.
We also operate on all the 5 Principles of Inbound Marketing: Standardize, Contextualize, Optimize, Personalize, and Empathize (S.C.O.P.E).
Here is a snapshot of inbound methodology 1.0 and 2.0
Old Inbound Methodology
STILL THE MOST POPULAR METHODOLOGY
New Inbound Methodology
CONTINUOUS AND TRANSPARENT RELATIONSHIPS
DIGITAL MARKETING IS NOT EASY
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