Recent Blogs
Welcome to the Marinoid Blog, where brand thinking meets bold marketing moves. Whether you’re a founder scaling in a Tier 1/2/3 city or a marketing lead battling B2B burnout, we’ve got content that gets it. From cracking growth conundrums to demystifying MarTech and decoding the Indian buyer psyche – this is where strategy gets street-smart.
Insightful. Actionable. Occasionally witty. Always mindful.
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How Artificial Intelligence is Revolutionizing the Way We Market
AI in Marketing: Artificial intelligence (AI) is rapidly transforming the marketing landscape. By automating tasks, analyzing data, and personalizing messages, AI can help marketers reach their target audiences more [...]
Do I need a website?
The simple answer is "Yes". If you want to run a business and want to maximise your reach and grow, 'YES' you do. There are many reasons to state [...]
How to increase sales for SMBs
Imagine your company being 10x more profitable than what it is now! Your sales team is best at engaging with your customers and you have the best practices, research [...]
Marketing Rules – interesting ideas
As a marketer, we love to conjure rules and strategies like a magician loves to conjure spells. Jokes apart, there are a ton of rules in marketing that have [...]
Top digital marketing trends for 2023
"Digital Marketing Trends" - THE most hottest search item at the start or end of any year. The trends usually depict high end techs and data analytic tools that [...]
Best Practices for Speeding up your Website
Websites are at the core of business now. They are you virtual identities in this virtual world. If you want to leave the best first impression and in fact [...]
Upskill & Scale: 6 Ways Marketing Can Be Your Business’s Growth Engine
In today's hyper-competitive landscape, stagnation is synonymous with decline. The need for continuous learning and improvement permeates every aspect of modern business, especially when it comes to the dynamic [...]
Demystifying the Maze: How to Manage Your Marketing Agency Like a Pro
Running a marketing agency is like riding a unicorn. It's exhilarating, unpredictable, and sometimes downright scary. You have a team of brilliant creatives, demanding clients, and an ever-shifting digital [...]
5 essential Digital marketing KPIs to track in your next campaign
Choosing the right Digital Marketing KPIs (Key Performance Indicators) for your next campaign is crucial for measuring success and making informed decisions. While specific priorities can vary based on [...]
Important things to remember while building your email campaign
In the ever-evolving landscape of digital marketing, email campaigns continue to be a powerful tool for engaging customers, driving sales, and nurturing relationships. As a small or medium-sized business [...]
Ditch the Spreadsheets, Unleash the Magic: How to Define a Marketing Budget That Fuels Your Brand’s Rocket Ship
Let's face it, traditional marketing budgets often feel like dusty relics from an era of static billboards and dial-up internet. They're rigid, restrictive, and frankly, about as exciting as [...]
What are Linear and Non-Linear campaigns?
Marketing is a big world and there are many concepts that brilliant minds have studied and implemented. There are ton of ideas that can make or rocket boost a [...]
What is a Marketing Audit?
Marketing audit is one of the most important function of marketing besides running marketing activities and campaigns. It is a systematic and objective analysis or even a full exploration of [...]
Are you doing Spaghetti Marketing?
Spaghetti Marketing is an interesting concept. You may or may not have heard it but must have surely experienced it. Ok, let me give you an example to clear [...]
What are the popular types of marketing channels?
Marketing channels include all the tools and/or platforms businesses use to reach the target audience. Each channel has a specific purpose and value. You can amplify your reach and [...]
What are the types of marketing resources that a startup should build?
There are a ton of resources that can be built by the marketing team. Starting from branding elements to lead generation battle cards. Sounds interesting right? Well the process [...]
A startup CEO should never be in office for more than 1 week
Imagine a revolutionary new solar panel technology that could power entire cities, waiting to be brought to market. Or a social media platform poised to connect communities on a [...]
From Budget Apps to AI Chatbots: How App Development Evolved for SMBs in 2022 (and What’s Next!)
2021 is almost done. A small business app means a basic budgeting tool or a simple customer loyalty program. Round the corner 2022, and the app development landscape for [...]
Is digital marketing good for startups?
Certainly, Yes! Digital Marketing can be approached by any category of business at the start of their journey. Today's world is digital and it always makes sense to invest [...]
Stuck in the Digital Marketing Maze?
Ditch the DIY disaster – We’ve Got the Map (and the Snacks)! Partner with Marinoid and accelerate your growth with a winning strategy that’s as clear as day (and way more fun).