Sales & Marketing Alignment Index

Sales celebrates closed deals.
Marketing celebrates generated leads.

But when these two teams are not aligned, pipeline momentum slows even when activity looks healthy.

The Sales & Marketing Alignment Index is a 10-question diagnostic designed to identify where coordination breaks down — before it starts affecting revenue.

Many businesses assume their growth challenges come from weak lead generation. But often the real issue is misalignment between sales and marketing processes, priorities, and metrics. Common symptoms include:

• Marketing celebrating lead volume while sales questions lead quality
• Leads sitting in the pipeline without timely follow-up
• Sales and marketing targeting different audiences
• Teams measuring success using different metrics

When these silos exist, revenue performance suffers because leads, insights, and messaging fail to move smoothly between teams.

True alignment transforms sales and marketing from separate departments into a unified revenue engine.

How It Works

• • 10 diagnostic questions
  • Takes ~5 minutes
  • Produces a Strategic Growth Score (0–100)
  • Reveals your top constraints
  • Gives a practical, 90-day strategic focus
  • You get your Alignment Score
  • Get insights into where friction exists
  • Get clarity on which alignment issues need attention first

What You’ll Learn From Your Score

Score Bands & What They Mean

• 80–100 Strong Alignment: Sales and marketing operate as a unified revenue engine. Processes, metrics, and communication are clearly defined. Growth challenges are more likely tactical rather than structural.
• 60–79 Partial Alignment: Collaboration exists but inconsistencies remain. Some friction may be slowing pipeline velocity. Improving shared metrics and processes can unlock faster growth.
• 40–59 Structural Misalignment: Teams operate with different definitions, expectations, and priorities. Opportunities often stall between marketing and sales handoffs. Leadership intervention is typically required to realign strategy.
• <40 Operational Disconnect: Sales and marketing functions operate largely independently. Messaging, targeting, and pipeline management lack coordination. Significant structural improvements are needed to restore growth momentum.

(Start by answering honestly — this isn’t vanity metrics. It’s strategic truth.)

The Sales and Marketing Alignment Index gives you a diagnostic read but strategy requires interpretation. If your score shows constraints, we help you understand why they exist and what to fix first.

✔ Fractional CMO Strategy & Roadmap
✔ Budget & Spend Alignment
✔ Sales & Marketing Unification
✔ Systems & Data Roadmap

Book a free strategy session with our advisors to translate your score into a focused 90-day growth plan not just another to-do list.