#MindfulMinutes is a podcast hosted by Tanay Sarpotdar, to brainstorm marketing ideas and strategies specifically for Indian small and medium businesses.
All episodes share different perspectives into ‘how things should be’ or ‘could be perceived’ to ‘grow in marketing’ or to ‘grow your marketing team’. The topics are carefully chosen to open new possibilities based on personal experiences working in B2B marketing over almost two decades. The host continues to have interactions with people across the globe to ensure quality and relevance. There’s no better time to invest in India and work with strategic growth partners like Marinoid.
Marketing is not a cost centre, it’s an investment centre – let’s treat it like one.
Season 2
S2 E15 | 30 May 2025 | Bharat Rising: How to Craft Region-Specific Market with Tanay Sarpotdar
What if your brand’s next big leap doesn’t lie in more data—but in less? In this no-fluff, boardroom-ready episode, Tanay Sarpotdar unpacks a bold idea: every truly scalable brand runs on one strategic number. Not a vanity stat. Not a dashboard distraction. A signal strong enough to guide cross-functional decisions, fuel product bets, and unify teams. If you’ve ever stared at your QBR deck wondering what the hell actually drives growth—this is your wake-up call.
S2 E14 | 14 May 2025 | Bharat Rising: How to Craft Region-Specific Market with Tanay Sarpotdar
In this episode of MindfulMinutes, Tanay Sarpotdar takes you on a witty, honest, and strategic journey through the complexity of marketing in modern India – or rather, Bharats. This isn’t your standard Tier 1 vs. Tier 2 vs. Tier 3 breakdown. It’s a reframing of how strategic marketers and founders can build context-first, culture-sensitive, and behavior-aligned go-to-market strategies in an India that’s scaling in parallel – not in hierarchy.
S2 E13 | 24 Mar 2025 | Adventures in Cross-Channel Marketing: Can I Add AI Without Losing My Mind? with Tanay Sarpotdar
In this episode of MindfulMinutes, we explore the wild world of cross-channel marketing and whether AI can truly make life easier for SMBs or just add more chaos. With platforms like Instagram, email, paid ads, and SMS demanding constant attention, staying consistent feels impossible. At the end of the episode, you’ll walk away with a smarter AI roadmap, practical insights on integrating tools seamlessly, and a clear understanding of how Agentic AI can dynamically adjust to customer behavior. Tune in to learn how to make AI your marketing ally without losing control!
S2 E12 | 7 Mar 2025 | MarTech Overload: The Right AI Tools vs. The Hype with Tanay Sarpotdar
In this episode of MindfulMinutes, we cut through the MarTech chaos and get real about AI-driven marketing tools. With thousands of solutions flooding the market, SMBs often find themselves chasing trends instead of solving real business challenges. So, which tools actually drive results, and which ones are just expensive distractions? We’ll unpack that and also how strategic marketing advisors ensure AI tools align with actual business goals without the hype.
S2 E11 | 28 Feb 2025 | Dark Side of AI Marketing: Are SMBs Being Left Behind? with Sandali Tiwari and Tanay Sarpotdar
In this episode of MindfulMinutes, host Tanay Sarpotdar teams up with Sandali Tiwari, Lead Content Strategist, to uncover how AI favours big enterprises while smaller businesses struggle to keep up. From budget traps to automation illusions, we will try to break down the hidden challenges and share smart, budget-friendly strategies to help SMBs harness AI without losing their personal touch. Tune in for real talk, expert insights, and actionable tips to outsmart the AI marketing game—without breaking the bank!
S2 E10 | 14 Feb 2025 | Human Bias in AI Marketing: Are We Programming Our Own Mistakes? – Tanay Sarpotdar
AI is revolutionizing marketing—but are we unknowingly teaching it our own biases? In this episode of MindfulMinutes, we dive into the hidden pitfalls of AI-driven marketing and how bias sneaks into machine learning, NLP, and recommendation engines. From skewed ad targeting to exclusionary content, we explore real-world examples of AI bias and its impact on SMBs in 2025. More importantly, we break down how businesses can outsmart AI bias through ethical AI practices, bias audits, and inclusive data strategies. If you’re a marketing leader or SMB owner leveraging AI, this episode is a must-listen! Tune in to learn how to use AI wisely, fairly, and transparently—because the future of marketing isn’t just about automation, it’s about accountability.
S2 E9 | 04 Feb 2025 | Digital First Branding: Thriving in India’s Tech Driven marketplace with Shantanu Parmar and Tanay Sarpotdar
In this episode of MindfulMinutes, host Tanay Sarpotdar is joined by branding expert Shantanu Parmar to explore Digital First Branding and its impact on India’s tech-driven marketplace. They discuss how businesses can leverage AI, data, and automation to create agile, customer-centric brand strategies. From the rise of vernacular content and LinkedIn’s role in B2B marketing to the challenges of digital adoption and data privacy, this episode offers insightful strategies and actionable takeaways for leaders looking to thrive in a digital-first world. Tune in for expert perspectives on shaping the future of branding!
S2E8 | Welcome to 8th episode. We’re diving into a topic that’s both timeless and transformative: The Power of Storytelling: Crafting Authentic Brands for Indian SMBs. Last week we delved into “branding beyond logos” with Shantanu Parmar and it has been an amazing conversation starter amongst colleagues so far.
Storytelling has been a cornerstone of human connection for centuries. Whether it’s Mahabharata, Ramayana, Panchatantra, or the tales we share over chai/coffee, stories have shaped how we see the world and how we build trust and how we act/respond in certain situations. Today, we’ll try to explore how Indian SMBs can leverage storytelling to create authentic, impactful brands.
Host – Tanay Sarpotdar, Strategic Marketing Advisor
S2E7 | Branding is a fascinating world—it’s both art and science, strategy and emotion. And while big brands often dominate the conversation, it’s the small and medium businesses—the SMBs—that have some of the most inspiring stories. Think about it: in India, SMBs make up nearly 30% of our GDP and employ millions. Yet, in a world saturated with marketing noise, how do they stand out?
In this 7th episode, I am going to discuss something that’s transforming the SMB landscape in India: “Branding Beyond Logos: Why Indian SMBs Are Redefining Their Identity.” with Shantanu Parmar, Branding Manager at RazorSign – a contract lifecycle management platform.
Host – Tanay Sarpotdar, Strategic Marketing Advisor
S2 E6 | 03 Jan 2025 | Personalisation vs. Privacy: Balancing the SMB Marketing Equation in 2025 with Tanay Sarpotdar
In this insightful episode, we explore the delicate balance between personalisation and privacy—an essential equation for small and medium businesses in 2025. As customers demand tailored experiences and heightened transparency, SMBs face the challenge of meeting these expectations while respecting data privacy.
Join us as we delve into why personalisation is a game-changer for SMBs, unpack the growing importance of privacy, and share actionable strategies to ethically navigate this landscape. From leveraging zero-party data to embracing transparency and ethical AI, we offer practical advice to help you build trust, foster loyalty, and drive growth.
S2 E5 | 23 Dec 2024 | Marketing Alchemy: 50 Questions CMOs Must Answer for 2025 with Tanay Sarpotdar
In this episode of MindfulMinutes, we take you on a thought-provoking journey through the 50 essential questions every CMO and marketing leader should be asking as we head into 2025. This isn’t just another list of trends—it’s a deep dive into the challenges and opportunities shaping the future of marketing leadership.
Grab your favorite notebook, pour yourself a strong cup of coffee, and join us for a candid, enlightening conversation that might leave you with more questions than answers—but the kind that truly matter.
S2 E4 | 16 Dec 2024 | How AI and Personalization Are Revolutionizing Customer Engagement with Tanay Sarpotdar
In this episode of The Growth Spotlight, we explore how AI and personalization are transforming customer engagement for SMBs. With real-world examples from Indian companies, we showcase how businesses are using AI-driven strategies to enhance experiences, boost customer retention, and achieve measurable growth.
Whether you’re an entrepreneur or a business leader, this episode offers practical insights and actionable tips to help you start leveraging AI for your business. Tune in to discover how to make smarter connections with your customers and set your business apart.
S2 E3 | 10 Dec 2024 | From Strategy to Supercharge – Future-Proofing SMB Growth with Demand Gen in 2025 with Tanay Sarpotdar
As 2025 approaches, the pace of change in the business world is accelerating—and for SMBs, the stakes couldn’t be higher. In this episode of SMB Growth Unlocked, we explore how demand generation can evolve from a marketing tactic into a powerful growth engine for your business. Join Tanay Sarpotdar as we dive into: why demand generation is a must-have strategy for SMBs, which are advanced, actionable tactics tailored for SMB success and the critical role of strategic marketing advisors in aligning goals and driving ROI.
If you’re ready to turn marketing from an expense into an investment—and position your business for sustainable growth—this episode is your ultimate guide. Perfect for entrepreneurs, marketers, and SMB leaders looking to thrive in 2025 and beyond!
PS: Here is the link to the LinkedIn article mentioned in the podcast.
S2 E2 | 2 Dec 2024 | Revolutionizing Customer Relationships: A CRM Implementation Roadmap with Tanay Sarpotdar
In this episode we explore how SMBs can harness the power of Customer Relationship Management (CRM) to transform customer interactions and drive sustainable growth. Drawing from Marinoid’s insightful blog, “Revolutionizing Customer Relationships: A CRM Implementation Roadmap,” we delve into actionable strategies for choosing the right CRM, streamlining data migration, customizing workflows, and using automation to enhance efficiency. With practical tips and marketing advisor insights, this episode helps SMBs navigate the CRM journey—from defining clear objectives to analyzing data for continuous improvement.
S2 E1 | 14 Nov 2024 | From Vision to Victory: How SMBs Can Build and Sustain a Powerful Growth Story through Strategic Marketing with Tanay Sarpotdar
In this episode, we dive into the essential strategies that small and medium businesses (SMBs) can leverage to craft and sustain a compelling growth story. Drawing inspiration from Marinoid’s insightful article, “From Vision to Victory,” we discuss how SMBs can transform their vision into actionable, effective marketing strategies that drive long-term success. Join us as we explore the key elements of vision alignment, audience targeting, digital storytelling, and the latest tools in automation and AI to supercharge efficiency. Learn how agile marketing approaches can help you stay flexible, pivot quickly, and keep up with the ever-evolving landscape of customer needs.
Season 1
S1 E4 | Decoding the Marketing Agency mystery for SMBs with Shraddha Agrawal, founder DigiDNA
For the 4th episode, we have Shraddha Agrawal, founder of DigiDNA, an avid marketer, IIM grad and someone who enjoys helping companies achieve their dreams. Our experienced hosts will break down industry jargon, share success stories, and discuss common challenges faced by SMBs in their marketing endeavours. Whether you’re a business owner looking to elevate your brand or a marketing professional seeking actionable advice, this podcast is your go-to resource. Don’t let the marketing agency mystery hold your business back – let’s decode it together!
S1 E3 | The Art of Persuasion: Emotional Intelligence in B2B Marketing and Sales with Master Trainer, Amarendra Chitale
We’re brainstorming the psychology of persuasion in this episode. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Join Tanay Sarpotdar in unravelling this aspect with Amarendra Chitale, an NLP Master Trainer, Coaching Psychotherapist, Founder & CEO of AgileNeuro, AgileNeuro Academy, Asian Association of Neuro Linguistic Programming.
S1 E2 | Cultivating a B2B Success Mindset using NLP with Master Trainer, Amarendra Chitale
Join Tanay Sarpotdar for a dynamic conversation with Amarendra Chitale, an NLP Master Trainer, Coaching Psychotherapist, Founder & CEO of AgileNeuro, AgileNeuro Academy, Asian Association of Neuro Linguistic Programming, as we explore how #NLP (a powerful methodology) can revolutionise your #B2B mindset and drive unprecedented success.
S1 E1 | Critical Marketing Elements for B2B companies with 360 degree marketer, Kunal Shah
This is the first season, first podcast on #MindfulMinutes, that features Kunal Shah, a Healthcare marketer, Microbiologist, and an Alcohol Technologist. We’re diving deep into the critical marketing elements for B2B companies especially SMBs. Hear his thoughts on how things are deemed critical, why they become critical, etc. to better leverage them for your business endeavours.