The Quiet Power Move: Why Pune’s B2B Tech Founders Are Swapping Growth Hacks for Growth Systems
Let’s be honest: the term "growth hack" has had a good run. It has headlined pitch decks, sprinkled itself generously in LinkedIn posts, and powered late-night brainstorms involving snacks and whiteboards. But in the battle between short-term dopamine and [...]
Recent Blogs
Welcome to the Marinoid Blog, where brand thinking meets bold marketing moves. Whether you’re a founder scaling in a Tier 1/2/3 city or a marketing lead battling B2B burnout, we’ve got content that gets it. From cracking growth conundrums to demystifying MarTech and decoding the Indian buyer psyche – this is where strategy gets street-smart.
Insightful. Actionable. Occasionally witty. Always mindful.
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Agentic AI: The New Frontier in Marketing Departments
Let’s face it, marketing departments, especially in the B2B IT world, are stretched thin. There’s pressure to do more with less, adapt to evolving buyer behavior, and still have [...]
The Quiet Power Move: Why Pune’s B2B Tech Founders Are Swapping Growth Hacks for Growth Systems
Let’s be honest: the term "growth hack" has had a good run. It has headlined pitch decks, sprinkled itself generously in LinkedIn posts, and powered late-night brainstorms involving snacks [...]
Your B2B Marketing Isn’t Broken — It’s Just Operating on 2018 Logic in a 2025 Reality
Let’s set the scene. You're running a B2B SMB in 2025. You've got a great product, a tight-knit team, and a marketing funnel that should be working harder than [...]
Beyond Buzzwords: How SMBs Can Transform Virtual Influencers into AI-Driven Problem-Solvers
Welcome to the Future of SMB Marketing Picture this: you run a thriving SMB offering IT services or products, and your customer pipeline is growing fast. Great news! But [...]
The Future of Attraction: Inbound Marketing in 2025—A Strategic Guide for SMBs
As we get ready for 2025, the way we attract customers is evolving rapidly, driven by the fusion of advanced technology, shifting consumer expectations, and innovative inbound strategies. For [...]
How AI and Personalization are Revolutionizing Customer Engagement.
A Roadmap for SMBs in 2025 Imagine knowing each of your customers so well that you can tailor every interaction, every message, every offer just for them. It sounds like [...]
From Vision to Victory: How SMBs Can Craft and Sustain a Powerful Growth Story with Strategic Marketing
In the world of business, growth is a journey, not a destination. For small and medium-sized businesses (SMBs), crafting and nurturing a growth story is more than just expanding [...]
Reimagining Growth: How Demand Generation and Digital Marketing Shape the Future for SMBs
In today's digital-first marketplace, small and medium-sized businesses (SMBs) face unique opportunities and challenges in reaching their target audiences effectively. Many business owners and marketing teams often conflate two essential [...]
Revolutionizing Customer Relationships: A CRM Implementation Roadmap
Building strong customer relationships is more important than ever for SMBs in a competitive market. A Customer Relationship Management (CRM) system can transform how you engage with your customers, providing [...]
The Unique Challenges of Digital Marketing for SMBs
Marketing has evolved from traditional methods to dynamic, data-driven strategies that leverage the internet's vast reach. While digital marketing offers numerous opportunities, small and medium-sized businesses (SMBs) often face [...]
Customer Acquisition vs. Sales: Understanding the Key Differences for Growth
Are you also confusing 'Customer Acquisition' to 'Sales'? As an entrepreneur navigating the vibrant global market, you know the constant hustle. You've got a fantastic product or service, but reaching [...]
Hack your Small Business growth with these 52 AI Tools!
In the ever-evolving landscape of business, harnessing the power of technology is essential for staying ahead. Artificial intelligence (AI) has become a game-changer, offering small businesses a wealth of tools [...]
Beyond Likes & Shares: Why True Business Growth Starts with Talk Power
Limited budget but big dreams always make business owners get crafty. As SMB owners, you would want your products to be unique, right? Talking about unique solutions, one of [...]
What are the Five Whys? A Tool For Root Cause Analysis
Hey there, curious minds in the world of small and medium businesses in India! Today, let’s talk about a nifty problem-solving technique called the Five Whys. No, it's not [...]
5 Marketing Mistakes Even Smart Businesses Make (and How to Fix Them)
Let's be honest, marketing isn't always sunshine and rainbows. Even the most brilliant businesses can stumble into marketing blunders that make their competitors choke on their laughter (or pity). [...]
CXM: The Secret Weapon in Your Small Business Arsenal
Working your way up from the ground to start something new is not easy, and SMB owners know it all too well. When creating a product or service in [...]
Ditch the Megaphone, Start a Chat: Innovative Tools & Strategies for SMB Conversational Marketing
Forget shouting your brand message into the void! Today's customers crave connection, not commercials. That's where conversational marketing shines, transforming passive interactions into engaging dialogues. But let's face it, [...]
Conversational Marketing: Engage Your Customers, Boost Your Business
Small and medium businesses (SMBs) often face challenges in competing with larger players. Traditional marketing methods can be expensive and impersonal. But there's a new wave in marketing that's [...]
Marketing for the Meme Generation: Definitions That Resonate in 2024
Marketing is a dynamic field continuously evolving with new technologies and consumer behaviors. Here are some innovative ways to define what marketing is: 1. Through the lens of experience: [...]
Marketing Like a Boss (Even if You’re Wearing Pajamas): Simple Strategies for 2024
Forget the power suits and corner offices – today's most successful entrepreneurs are building empires from their home offices, rocking their comfiest PJs. But ditching the corporate attire doesn't [...]
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